Lego's range of toys and educational products give many people their first experience of using creative systems using component technologies. The Lego Film Studio offers anyone the chance to learn how to make an animated film in 30 minutes.
Event supported by Lego

Best Film winners win Lego set for school

Robin Hughes -Sales and product training for the UK I work for Lego, my primary role is as sales person for the South of the UK but secondary to that I do the product training for the UK on all the new stuff, just like this, what we have here, which is Lego studios.
On the Festival: I think it's good because we're been doing events over the last couple of years but we've been confined to more kind of toy shows and places such as shopping centres and other places like that, so this is a new market place for us, as it were, and given the media that this one has, studios, films, multimedia and all that kind of stuff, it fits in well.
Has it been a success: Yes, it's a very good product, it's been a success here as much with the adults as with the kids we had come in yesterday from the school... looking at everyone getting into it, creating there films, putting all the sound effects on, it really is addictive. The great thing about it is, you are a movie-maker, you get to be the director, the cameraman, and the screenwriter, whatever, so it's all there in one go.